Social Media 5: Sara’s Tearooms

Social Media 5 Matt Smith

Partner in family run cafe and restaurant Sara’s Tearooms in Great Yarmouth, Matt Smith finds that Social Media helps him to bring the Sara’s Tearooms ‘name to life and put some personality’ to it.



Describe your business in one tweet (140 Characters):

We are a family run, dog friendly cafe on #GreatYarmouth seafront, serving real homemade cakes & meals at value for money prices

Which two social media sites do you use most to promote your business?

How long do you spend on average keeping your social media accounts up-to-date each week?
3-4 hour per week

What have been the benefits to your business of using Social Media?
Having a very small, actually non-existent budget for marketing; social media, along with an investment of time to manage it, has meant we can communicate relevant messages much further than would have been possible using traditional media. We see our social media presence as an extension to Word of Mouth advertising!

We use SM to show (through photo’s & video’s) customers & potential customers; what we make/bake in house, share what our daily specials are, and also what the weather is like/the views they will see when here.

Our SM helps us to attract new customers – be it for our homemade treats, relaxing sea views or being a dog friendly location. We know it works as we regularly get people visit us for the first time starting that they came in as they have saw things we posted on Facebook or Twitter.

We love SM as it enabling those that love/like what we do or what we offer to spread our message virally to their friends or followers who may not already know about us.

Encouraging feedback, be it ‘The Good, The Bad or The Ugly’, being able to manage & react to feedback, hopefully enables us to continue to improve our customers experience. It also give us the opportunity to thank people for their custom (& feedback).

Ultimately, SM enables us to bring our name to life & put some personality into what we do.

Who should Social Media 5 readers be following?
Love it or hate it – The Great Yarmouth Mercury facebook page ( it provokes lots of debate with its readers, maybe gets a little too political at times but its consistency in posting keeps people coming back.

OK, two which are not local to GY, but we use them to get some good ideas from as they use photo’s and fun to promote their message:

Yo! Sushi – or @YOSushi
Masala Zone – or @masalazone

If you’d like to ask Matt about his experiences of using social media you can connect with him on the following social networks:

Social Media 5 Saras Tearooms

Author: Vick Smith @GYSocialMedia. Contributor: Matt Smith

If you run a business in Great Yarmouth and would like to share your experiences please get in touch.